What bothers me is that Coke isn't attacked for its arrogance in using St. Mark's as simply another site to force itself on people for its own aggrandisement.
I think this is disgusting. St. Mark's square was the lowest point of my trip through Italy. It was just a bunch of advertisements and a crowd of people. That was it. Probably not going to return until the architecture isn't hidden by billboards.Watch, coca-cola's going to place advertisements next to the Mona Lisa. Wouldn't be surprised.